Meet The Capital Masters

The Capital Masters was founded to help entrepreneurs secure the growth capital they need to realize their full potential.
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Rich Russakoff

The acclaimed author of “How to Make Banks Compete to Loan you Money”, as well as the chapter on bank financing in Verne Harnish’s bestselling book “Rockefeller Habits”, Rich is the expert on bank financing. He has helped hundreds of entrepreneurs understand what a bank needs in order to provide their business with the capital required for growth.

Rich has also written for the American Bankers Association Magazine, and presented on bank financing at M.I.T’s Entrepreneurial Master’s Program for two decades. Through the SCORE program, sponsored by Inc. and Visa, his two book lets on business financing were distributed to 250,000 entrepreneurs. He has also been a featured speaker at the Fortune Growth Summit and more than 100 other conferences and workshops around the world.

Bob Hernandez

Bob Hernandez is an accomplished business executive known for his sharp skills and relevant insights honed by 39 years of corporate finance, commercial banking, large franchise and small business expertise. At The Capital Masters, he serves as our treasury, credit and finance wizard with inside track connections to lending institutions in every market segment.

Bob has analyzed and contributed to the closing of approximately $1BB in corporate commercial bank loans and $300 million in small business loans, plus asset-based lines of credit and other debt facilities. He is an Austin Quality Award Winner, Malcolm Baldrige Level III, and while serving as VP of Finance for Schlotzsky’s, was responsible for overseeing all financial aspects of its $450MM multi-unit franchise operations.

Our Team

The Capital Masters was founded to help entrepreneurs secure the growth capital they need to realize their full potential.

Featuring an expert team of financing, marketing, organizational and analytical specialists, we provide a full range of services to support business owners throughout the financing process, from basic pre-loan assessments to complete, white-glove application packages

Maureen McBride

Principal President

A serial entrepreneur, Maureen McBride shares her vision of the world as a place where we do our best work when we stay open to our own creativity. As founding CEO of Indy Pen Dance, LLC, she served as a consultant for small businesses, helping them maximize the effectiveness of their online presence. At the helm of The Capital Masters, Moe is the CAO — Chief Action Officer, because she Makes. Things. Happen. As the guiding force behind the execution of the company’s mission, Moe is the reason so many entrepreneurs have been able to benefit from Rich and Bob’s financial expertise, and she works relentlessly to make sure that the big picture is always in focus, yet no detail is overlooked.

Lucy Martinez

Branding & Marketing

With 13 years of experience in branding, marketing and international events, Lucy has worked for world-renowned brands implementing strategic projects and coordinating teams across 5 continents. 
Her approach is definitely people-centered. She believes in the power of teamwork and aims at structuring strategies and projects within a context and purpose that resonates among individuals to naturally bring out the best of them.
Since her early years, her passions were clear: travel and sustainability. Finding connections with people and places beyond nationalities and languages fascinate her. She speaks English, French and Spanish fluently. Lucy is a natural adapter and cultivates the practice of harmoniously living in connection with nature and others.

Andrea Frost

Communications Strategist

As The Capital Masters Communications Strategist, Andrea Frost is part craftsman, part problem-solver. Her passion is artfully wielding the written word with style and clarity — and nearly three decades of experience have developed strong skills in using those words to communicate a message, meet a need or drive an action.

After stints at J. Walter Thompson and specialty ad agency M/C/C/ in Dallas, Andrea has become a respected consulting content creator focused on providing high-quality writing and strategic direction for brand communications. In addition to being a Telly Award Winner and Finalist, her work has also been awarded a Marcom Bronze for best product website, a Silver Touchstone from the American Hospital Association and four Merit Places from the Mature Media Awards.

Siobhan Casey

Communications & PR Strategist

Siobhan is The Capital Masters resident communications specialist. With a passion for words and a flair for design, Siobhan ensures all TCM content is of the highest standard before being delivered to our clients. 

With a BA in Communication Studies and a Postgraduate Diploma in Public Relations, Siobhan has spent the past six years honing her professional skills. From finance to music and back to finance again, Siobhan has extensive experience working with a broad variety of industries. 

Based in Ireland, Siobhan can usually be found hiking in the Dublin mountains or curled up at home with her rescue dog Elsie. Likes include traveling, hummus, and music festivals, dislikes include writing about herself in the third person.

Claire Howlin

Executive Assistant

At The Capital Masters, Claire is Executive Assistant to Rich Russakoff while also doing everything she can to help the team achieve their goals. 

Having graduated from Waterford Institute of Technology as a qualified Forester and Carlow Institute of Technology with a  degree in Supply Chain Management, Claire has years of experience in customer service and operations management. She has trained new employees on numerous IT Systems and has managed a team of foresters in operations management over the years. 

Claire loves the outdoors and likes nothing better than a nice ramble through the beautiful landscape of the sunny southeast of Ireland where she lives, or frequenting the numerous beaches along the coast.


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