Business Strategy

Is your business in need of a Strategic Coach or a Fractional Treasury Officer? Our Capital Masters, Rich Russakoff & Bob Hernandez have extensive experience in assisting businesses and are here to help!

Rich Russakoff

The acclaimed author of “How to Make Banks Compete to Loan you Money”, as well as the chapter on bank financing in Verne Harnish’s bestselling book “Rockefeller Habits”, Rich is the expert on bank financing. He has helped hundreds of entrepreneurs understand what a bank needs in order to provide their business with the capital required for growth.

Rich has coached 7 Ernst & Young Entrepreneur of the Year award winners and has been a successful business coach and adviser for over 30 years.

Rich has also written for the American Bankers Association Magazine, and presented on bank financing at M.I.T’s Entrepreneurial Master’s Program for two decades. Through the SCORE program, sponsored by Inc. and Visa, his two book lets on business financing were distributed to 250,000 entrepreneurs. He has also been a featured speaker at the Fortune Growth Summit and more than 100 other conferences and workshops around the world.

Bob Hernandez is an accomplished business executive known for his sharp skills and relevant insights honed by 39 years of corporate finance, commercial banking, large franchise and small business expertise. At The Capital Masters, he serves as our treasury, credit and finance wizard with inside track connections to lending institutions in every market segment.

Bob has analyzed and contributed to the closing of approximately $1BB in corporate commercial bank loans and $300 million in small business loans, plus asset-based lines of credit and other debt facilities. He is an Austin Quality Award Winner, Malcolm Baldrige Level III, and while serving as VP of Finance for Schlotzsky’s, was responsible for overseeing all financial aspects of its $450MM multi-unit franchise operations.

Bob Hernandez

For more information on adding Rich & Bob to your business coaching team, don’t hesitate to get in touch!